About

The aim of this course is to provide students and professionals with the knowledge and understanding of marketing in this era of digitalization.  This course will focus on the marketing concepts, marketing tools, meeting customer expectations and how to create the right marketing strategy in digital advertising. This course help you achieve global standards in marketing and advertising through honing your skills using different approaches in decisions making, policy and strategy.

Exam and Certification

For professionals, based on their curriculum, they will be required to sit for a practical exam based on a project that they have implemented in their place of work indicating the challenges faced and accomplishments achieved through progress reporting and visualization.

For students they will be required to come up with a project that portrays various ways companies can improve their sales and marketing through digital advertising.

Learners who suc­cess­fully com­plete the course will receive a cer­ti­fic­ate from @iLabAfrica, Strathmore University.

Pay­ment Details

• Com­mer­cial Bank of Africa (any branch in Nairobi & Mom­basa) A/​C No. 017 0046 005 Indus­trial Area Branch, Tim­sales Com­plex Enterprise Road
• Stand­ard Chartered Bank (any branch in Kenya) A/​C No. 010204 484 4 000 Karen Branch
• Co-​operative Bank of Kenya (any branch in Kenya) A/​C No. 011291604946 00 Upper Hill Branch

NOTE: Please ensure you indic­ate the name of the course i.e. Fundamentals of Digital Marketing while mak­ing the payments.

Intakes:  

8th to 12th February 2021 (1 week)

For more information email:  rkilonzo@strathmore.edu | Phone number: +254 707 768821