The aim of this course is to provide students and professionals with the knowledge and understanding of marketing in this era of digitalization. This course will focus on the marketing concepts, marketing tools, meeting customer expectations and how to create the right marketing strategy in digital advertising. This course help you achieve global standards in marketing and advertising through honing your skills using different approaches in decisions making, policy and strategy.
For professionals, based on their curriculum, they will be required to sit for a practical exam based on a project that they have implemented in their place of work indicating the challenges faced and accomplishments achieved through progress reporting and visualization.
For students they will be required to come up with a project that portrays various ways companies can improve their sales and marketing through digital advertising.
Learners who successfully complete the course will receive a certificate from @iLabAfrica, Strathmore University.
NOTE: Please ensure you indicate the name of the course i.e. Fundamentals of Digital Marketing while making the payments.
8th to 12th February 2021 (1 week)
For more information email: rkilonzo@strathmore.
For more Information
Venue: Strathmore University, Madaraka Estate, Keri Road, Nairobi, Kenya
Our students have emerged Top, twice in a row in the Google Online Marketing Challenge.